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Blog

The Job of the Marketer in a Crisis

  • Posted by Kirsten
  • On 27th March 2020
  • 0 Comments
As marketers, it’s our job to be responsive. What this coronavirus epidemic has reminded us that is that we are a living, evolving species who are called to make changes in times of threat. This is a relatively new concept in the world of digital marketing. We are used to adapting to new tools and […]
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How Do Solopreneurs Solve a Problem Like Coronavirus?

  • Posted by Kirsten
  • On 20th March 2020
  • 0 Comments
It’s a strange time for most – Particularly for business owners, solopreneurs and freelancers trying to make a living in the gig economy. While we get by most of the time, an unexpected global pandemic doesn’t often get listed in our SWOT analyses. Full marks if it’s in yours. This means we’ve hit stormy waters […]
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Content Marketing Strategy Made Easy

  • Posted by Kirsten
  • On 2nd March 2020
  • 0 Comments
At Bold, we thrive on content and ideas. Because we live, breathe and eat (not literally!) content marketing strategy, we can’t help but share that passion with you through our blog posts. For some new businesses, it’s hard to get their digital marketing on track because they don’t pay enough attention to the planning stages of […]
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Using Instagram for B2B Success

  • Posted by Kirsten
  • On 17th December 2019
  • 0 Comments
  • Content Marketing, digital marketing, instagram, Social media
It can sometimes seem as though Instagram is a young person’s game, and when it’s your job to think up ideas, you feel the pressure mounting. Perhaps you post sporadically with no real purpose in order to “get something on there” or you spend hours creating posts in Canva only to get 2 likes. Whatever your […]
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