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Get This One Thing Wrong and You’ll Mess Up Your Marketing

  • Posted by Kirsten
  • On 8th January 2019
  • 0 Comments
  • advertising, Copywriting, digital marketing, sales
Let’s be honest. Your marketing efforts are futile if you haven’t sorted this one thing. Digital marketing is plagued by an epidemic of “shiny new object” syndrome. We all want to be on the bandwagon for the latest thing: stories, questions, videos. Yes, these are important content types, but your marketing efforts are built on […]
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Easy Steps to Planning Your Video Project: Briefing, Storyboarding and Scripting

  • Posted by Kirsten
  • On 30th November 2018
  • 0 Comments
In our previous blog posts, we have explored video marketing, the reasons you should strongly consider incorporating it into your wider marketing strategy and also the type of videos you can include in your content toolkit. Once you have well and truly decided that video is where it’s at, you’ve selected what videos your company […]
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The Go-To Video Marketing List for the Creative Entrepreneur

  • Posted by Kirsten
  • On 19th November 2018
  • 0 Comments
Stuck for ideas as to what videos to create for your marketing strategy? Don’t despair. We’ve curated a list right here so you can refer to it next time you’re struggling to come up with content.   EXPLAINER VIDEO The explainer video is where you take a complicated concept relating to your business and break […]
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Top Video Stats that will Make You Realise what Your Business is Missing

  • Posted by Kirsten
  • On 11th October 2018
  • 0 Comments
We get it, video is not something high on your list of priorities right now. Tax returns, invoices, generating sales, client meetings… there is always something that comes higher up the list than marketing it seems. But if you’re struggling to make sense of video and why you should take it seriously, perhaps it’s worth […]
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Why Video Deserves Our Love

  • Posted by Kirsten
  • On 9th October 2018
  • 0 Comments
Video is becoming increasingly de rigueur for a company’s marketing strategy as opposed to simply a singular marketing tactic (Hubspot). Yet many smaller companies who lack the budget and expertise to produce video are shying away from this powerful medium. Did you know that by including video in a marketing email you can increase click-through rates […]
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