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The Dark Arts of Marketing that Would Make Your Friends Hate You … And The Lessons You Can Learn From Them

  • Posted by Kirsten
  • On 10th April 2019
  • 0 Comments
You may think it’s all about a quick, direct sell. But today’s best Marketers are no stranger to the more nuanced approach of adopting psychology into their campaigns. It’s almost like a dark art and here we are revealing this esoteric knowledge so that you too can develop a more sophisticated selling machine.   DARK […]
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6 Practical Social Media Tips to Give You More Hours in Your Working Day

  • Posted by Kirsten
  • On 19th February 2019
  • 0 Comments
  • buffer, canva, Content Marketing, feedly, grammarly, hootsuite, Social media
Social Media Today recently published the advice that came out from a Twitter chat between various social media managers, so we thought we would give it a go too. The Bold team have years of experience maintaining lots of social media channels, so we have lots of advice for the novice. This post is for […]
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Get This One Thing Wrong and You’ll Mess Up Your Marketing

  • Posted by Kirsten
  • On 8th January 2019
  • 0 Comments
  • advertising, Copywriting, digital marketing, sales
Let’s be honest. Your marketing efforts are futile if you haven’t sorted this one thing. Digital marketing is plagued by an epidemic of “shiny new object” syndrome. We all want to be on the bandwagon for the latest thing: stories, questions, videos. Yes, these are important content types, but your marketing efforts are built on […]
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Easy Steps to Planning Your Video Project: Briefing, Storyboarding and Scripting

  • Posted by Kirsten
  • On 30th November 2018
  • 0 Comments
In our previous blog posts, we have explored video marketing, the reasons you should strongly consider incorporating it into your wider marketing strategy and also the type of videos you can include in your content toolkit. Once you have well and truly decided that video is where it’s at, you’ve selected what videos your company […]
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The Go-To Video Marketing List for the Creative Entrepreneur

  • Posted by Kirsten
  • On 19th November 2018
  • 0 Comments
Stuck for ideas as to what videos to create for your marketing strategy? Don’t despair. We’ve curated a list right here so you can refer to it next time you’re struggling to come up with content.   EXPLAINER VIDEO The explainer video is where you take a complicated concept relating to your business and break […]
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