Rowton Hall Hotel is a privately owned luxury Hotel, Spa, Wedding and Conference venue based just a couple of miles from the centre of Chester.
The Hotel is nestled in secluded grounds just seconds off the main Whitchurch Road and provides a peaceful, historic and grand backdrop with the warmest of welcomes from the most friendly and efficient of staff.
The hotel is not visible from the main road although there is plenty of signage as you approach but from a marketing perspective, more effort was needed to raise brand awareness and ensure that new visitors were attracted alongside the existing loyal customers to this unique and luxurious venue.
Rowton Hall had an existing website which had been well implemented. However, it was a few years old and in need of a refresh to truly showcase what a stunning hotel it is and also promote it as a venue of choice in Cheshire.
The initial stage of this project was to refresh the design and content of the existing website in keeping with the current logo and branding as these are well recognised. We held a number of meetings with the owners of the hotel to discuss design ideas, colour schemes and the overall look and style that they wanted for the new site.
Using engaging imagery and strong calls to action throughout the site ensures that it has an immediate online impact. It is very user friendly and provides site visitors with full details of the hotel and all of its facilities. We have also integrated their existing booking system within the website to make it simple for site visitors to make direct bookings online.
The website is WordPress based and so designed to be client friendly as well as visitor friendly. We provided training for the staff at Rowton Hall to show them how to access to the back end of the website and allow them to make updates to the site themselves. In a venue such as a hotel, this is particularly useful for adding such things special offers, updating menus or adding any announcements about the hotel itself.
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