Let’s face it, we’re all expected to be graphic designers these days. With the array of free-to-use tools out there, creating a social media visual takes minutes.
That doesn’t mean our designs always look good.
There’s one sure way to tell the real deal from the amateur in terms of design aesthetic, and that’s how you style your fonts.
Our suggestions for styling your text are easy and look professional, even if you’re not a designer.
ONE: Pair scripts with sans-serif
Font pairing is a minefield and not an activity for the faint-hearted. If you are interested in mixing two fonts, save time deciding and instead use a tool such as Canva Font Combinations.
However, for very basic guidance, why not start off with a script font combined with a san-serif font?
A script font looks as though it has been written by hand.
The example below uses Playlist Script and Roboto.
TWO: Right align your text
A quirky styling option for your text is to align it to the right. Text is usually left- or centre-aligned so the right alignment gives the reader’s eye something fresh to look at.
THREE: Highlighting keywords
A simple but effective method, and indeed one used in much branding currently, is highlighting keywords in a phrase.
You have various options; the most common are making the keyword bold, underlining it, giving it a different font colour or a background colour.
Of course, sometimes all you might want to do is capitalise the important items.
FOUR: Add a background colour
Recent trends have offered us text that looks like it’s been stuck on by tape. Designers sometimes choose to display this over images, and it lends a rather vintage look from the cassette era.