When creating a Facebook ad you want to ensure that you get value for your investment. In order to do this, you’ll want to create a strong ad plan. There are many steps and stages that you’ll want to consider during this period and these are a few that we think are really important…
SELECT YOUR OBJECTIVE
Your ad needs to serve a purpose, otherwise what’s the point in running an ad, right?
Well, when you come to create your Facebook advert you can select your objective. This means that you can measure your ad’s success better, as well as giving your ad some focus and direction.
Whether it be lead generation, page likes, or clicks to the website – create your objective and tailor your ad to fit this brief.
WHO YOU’RE TRYING TO ATTRACT
Once you’ve established your goal, it’s time to consider the people you’re targeting.
Take some time to think about your client avatar. Think of your client avatar as your ideal customer – how old are they? What are their interests? etc.
If you can be specific and narrow down who you’re looking for at this stage, then it will help you create a far more effective ad.
You may be wondering:
Just because I’ve decided who my ideal client is, doesn’t mean my Facebook ad will target them?
However, you can remove the worry from your mind, as Facebook does allow you to be specific with your targeting. The audience feature on Ads Manager means you can factor in all the qualities your client avatar has, and Facebook will show your ad to people with these characteristics.
THE LOCATION YOU WANT TO TARGET
When setting up your ad it’s important to keep in mind – location, location, location. Not the Channel 4 classic… the area of the globe that you want your ad to be shown in.
For example, if you’re a UK-based business, who only deals with clients based in Britain, you don’t want your ad to be distributed in Australia etc.
So, make sure you take a few moments to consider the markets your brand is ready to do business with. If you only have the capacity to work within a certain region, then make sure your ad reflects this and set it within a certain mileage.
Afterall a lot of interest is good, but it’s better to have clicks that you know you can convert to clients.
THE WORDS TO USE TO DRAW THEM IN
Once you’ve decided your aim, who your ideal client avatar is and the locations that you want to target, it’s time to create content!
The preliminary steps that we’ve suggested will allow you to have a clear focus when generating your ad. You know exactly who your words need to resonate with, and you can keep them in mind at every level.
Just keep asking yourself:
If I was my ideal client avatar, what would interest me?
You want your tone of voice to reflect the brand, but to also engage with the consumer. Be uniquely you, but be of interest to them.
If you have the budget you can also try some ad testing with different written copy and see what engages clients more. This is an investment that could perfect your brand’s ad strategy in the long run.
AN IMAGE THAT DRAWS IN THE EYE
FINALLY – the visuals!
All the hard work is done and now it’s time to be creative.
Select an image that fits in with Facebook’s ad guidelines and is guaranteed to catch the eye of those that view it.
Your image or video will no doubt be the drawing point that encourages people to invest time into studying the ad. Get this right, and you’re already on the right path to getting those sales!
READY TO CREATE A FACEBOOK AD?
Considering these elements is a great place to start when entering the world of Facebook ads. However, if you want to take the stress out of creating a stand-out ad, then why not call in the professionals?