It’s a tough life running and marketing a business. Staying at the cutting edge of the latest developments can take up precious hours in your week. That’s why we decided to do the hard work for you.
After scouring the internet for the latest happenings in the world of digital, we bring you November’s #BoldDigiRoundUp.
If you only read this one post each month, you’re way ahead of your competitors. So grab a cuppa (or a Red Bull) and immerse yourself in the digital sphere.
IN SOCIAL MEDIA:
Take Pinterest Shopping
Pinterest is rolling out platform enhancements to combine real world retail interactions with social media, so don’t leave your mobile at home when you go Christmas outfit shopping.
Using Pinterest’s own version of QR-codes, shoppers can scan physical products in-store with their app to view related pins.
2. Smarter recommendations with “Lens Your Look”
If you are the kind of person who buys a piece of clothing and then has no idea what to wear with it, this feature will be your best friend. It allows users of the Pinterest app to search real-world clothing items using the “Lens” camera feature, and then receive suggestions for matching garments.
Get more from your advertising on Snapchat
Last month, Snapchat released Context Cards for Snaps taken in identifiable locations. These enable recipients of a Snap to swipe up and read more information about the place featured in the Snap. Now, Snapchat has extended this functionality to advertisers.
Paper books are back in Vogue
We are lovers of books in this office, and although there are many advantages to reading on a tablet or smartphone, nothing beats the touch and feel of a physical paperback. This is why eConsultancy warmed our hearts this week with the news that consumers are coming back to buying books. And we learned our new favourite word of the week – Read on to find out.
IN DIGITAL CUSTOMER EXPERIENCE:
Hotel brands are leading the way with innovations in virtual customer service
Hilton is unrivalled in its in-app customer service provision, allowing guests to check-in on line and pick their room before arrival. Hilton’s integration with Google Maps allows customers to see the view from the room’s window. How cool is that?
Yet Hilton is not content to “set-and-forget” its customer experience model, now incorporating live chat for customers to make requests, and using personalisation to welcome guests via the room’s TV set. Welcome to the future.
It was Heraclitus who said “The only thing that is constant is Google algorithm changes” and he’d be right. Here are the more interesting platform innovations for November:
Enhanced mobile product panels
Google is improving its mobile product knowledge panels to offer more information about an item, including image carousels, store links, editorial reviews and videos.
Google is penalising some publishers of AMPs (Accelerated Mobile Pages)
Accelerated Mobile Pages technology allows searchers to view web content on mobile devices at super fast speeds. The AMP replicates the copy on your original webpage, but loads much more quickly for mobile users.
From 1st February 2018, website owners abusing this functionality for better search engine positioning by implementing a “teaser” message will find that their AMP will not rank in search engine result pages.
AND IN OTHER NEWS…
Word of the month:
#shelfie – An artistic social media photograph of your lovely bookshelf
What we’re talking about:
Is pawternity leave really a thing?
Books we’re reading:
Do Open: How a Simple Newsletter Can Transform Your Business (and It Can) by David Hieatt
Apps we’re using:
It’s been around for ages, but the oldies are all the best; it’s My Fitness Pal, the best way to track what you’re eating.
If you read just one more article this month, let it be:
This one by the Social Media Examiner on the must-have browser extensions for social media marketers: www.socialmediaexaminer.com/10-google-chrome-extensions-social-media-marketers/