Ambiance Bain is a French manufacturer of high-end bathroom furniture and shower spaces. Founded in France 1954, they’ve found considerable success serving the UK market. Their UK division approached Bold looking for a stylish new website to equal the visual appeal of the bathroom products they provide. They also required digital marketing services to attract bathroom dealers as well as to raise awareness of the brand for consumers.
The website needed a refresh to complement the elegance and style of its high-end offering. It was not always easy to find products and there wasn’t much in the way of additional content to entice potential customers. The out-of-date look and feel of the site meant that the sales team were not able to use it as a sales tool and the marketing team didn’t feel comfortable linking to it from social media, so there was very little being done in the way of digital marketing activity.
Bold delivered a bespoke website solution to replicate the high-quality aesthetic of the printed catalogue with professional images, flippable brochures and seamless navigation delivering optimal customer experience. More detailed product pages mean that website visitors are able to see a full selection of unit and colour choices as well as extra descriptions. An inspiration section has been added to house valuable content that educates and entertains customers. Live chat functionality has been added to deliver real-time customer support. Bold provided a comprehensive content media plan to accompany the launch of the website. We now update the social media channels with relevant content that’s lead to increased engagement.
“We enlisted the services of Bold to redesign our website and give it the TLC it sorely needed. We also wanted an improved experience that offered a better impression of our range of inspirational bathroom furniture and shower spaces.
Bold was able to create a bespoke design that matched the high-end aesthetic of our products with improved navigation – Now it’s an absolute joy to share with our customers and bathroom retail partners, making it the perfect sales tool for our sales team.
I especially love the visuals, the live chat functionality and inspiration section which gives us lots to share on our social media channels. Bold continues to manage our social platforms and also provide content and SEO services.
I’d never hesitate to recommend Bold as an all-round digital agency capable of delivering on all your online needs.”
– Karen Jervis / Product & Marketing Manager