Apollo Care is a domiciliary care agency with branches across Merseyside that is expanding. Apollo Care offer a franchise licence for people wanting to run their own home care business under the Apollo brand. The head office team wanted a marketing strategy that would lead to more enquiries for their franchise opportunity.

Apollo Care Franchising Mock up


Apollo Care were in the process of relaunching their franchising prospectus and wanted a fully integrated marketing strategy to attract new prospects for the franchise opportunity and get them to download the prospectus from their designated landing page. They wanted two new franchisees per year to come on board. Apollo already had social media accounts set up.


The Bold design team redesigned the prospectus using copy provided by Apollo Care. The end result was an attractive PDF download. Then, the marketing team devised a fully-integrated digital marketing strategy that included design and copy of new landing page, a content strategy for blogs and social media updates, email journey to encourage booking a discovery call and Facebook Ads. By the end of 2019, Apollo had two new franchisees.


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