THE PROJECT

BASKING BABIES

With several franchises across the UK, Basking Babies are a big name in the baby business. Specialising in pregnancy relaxation, baby massage and yoga, Basking Babies offers a range of fun and engaging classes for parents and their little ones to enjoy.

THE PROBLEM

Basking Babies wanted a marketing strategy that would increase brand awareness across the UK and promote their exciting franchise opportunities to new faces.

They felt that their social media channels needed to be refreshed to reflect their growing and evolving image. They also wanted to ensure that they were keeping in touch with their client base monthly and wanted to put out content that was professional and engaging via newsletters and blogs.

THE SOLUTION

We devised a fully-integrated social media marketing strategy for Basking Babies that included engaging content posts, new and eye-catching visual templates and bespoke GIFs that could be used on stories. We also created an ad plan to increase lead generation for the business’s franchise opportunities and encourage prospectus downloads. In addition to social media marketing, we create monthly blog posts to support their SEO efforts and produce monthly newsletters targeting clients and potential franchisees to enhance class sign-ups and franchise leads.

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