Mercury Franchise School has been operating as a one-to-one coach-led service, but founder and consultant Cheryl White wanted to streamline her service offering, creating three fixed packages and a group mastermind. To signify this change of direction, she decided to rebrand, aligning it with her ideal client.

Bold created a new logo, developed a new website with brand-new copy, landing pages and email funnels. We also updated all the course materials and lead magnets. We now provide ongoing digital marketing services including ebooks, blogs, social media content, Facebook Ads and marketing training.

Recently, Mercury wanted to expand into the e-learning space to scale the business, so we developed a course platform with the potential to grow with Mercury as more courses are added.