ROSSS UK is a subsidiary of ROSSS Italy and is a vendor of shopfitting materials, warehouse design and storage solutions.
ROSSS came to us for a new website that would reflect their brand while at the same time offering concise, easy to understand information on their main website so their shopfitter customers knew exactly what they would be getting.
ROSSS UK had inherited their website design from their Italian counterparts and it wasnβt fit for purpose for a UK audience. The ROSSS UK site was drastically in need of a facelift as the design was dated and the user experience wasnβt clear. The website wasnβt giving the visitor the best impression of the products nor was it offering information in a clearly presented way, having been translated directly from Italian.
Bold set about redesigning the website in a more user-friendly fashion, ensuring consistency across all the pages while maintaining the brand identity. The copy was rewritten in the brand voice to offer product information in a clearer way to convey the advantages and benefits of the products.
