#STARTUPS: WHY IT’S IMPORTANT TO HAVE A PROFESSIONAL LOGO

#STARTUPS: WHY IT’S IMPORTANT TO HAVE A PROFESSIONAL LOGO

Logos are extremely important when it comes to your business marketing. Here at Bold we like to think a logo is the face of your business and the core aspect of your brand. A logo helps you to stand out and differentiates you from your competitors.

As well as helping your business to become memorable to your clients and customers and making you instantly recognisable, a logo can play a huge part in building trust with your customers.

So deciding on the right logo can be a tricky business and is something that shouldn’t be rushed. After all, your logo will represent your business for the rest of time so you need to get it right.

Here are a few things to consider when it’s time to start designing your logo:

Professional vs DIY

Anyone can design a logo, but not everyone can design and create a logo that will be part of an impressive brand that creates the right first impression. We understand that a start up business can be tempted to throw something together in Paint but this will send out all the wrong messages to your potential customers. Hiring a professional design team will help you to figure out what the image for your business should be and will ensure your brand is professional, recognisable and memorable.

Brand Identity

Like most walks of life, in the marketing world image is everything. Your logo is the face of your business and will appear in all your marketing, from your website and business cards to stationery and invoices, so your brand needs to be consistent and portray the right message for your business. A logo is the core visual of your brand identity and it’s really important to ensure all company colours, fonts and branded guidelines are followed so that you generate a striking and memorable brand. A professional designer will ensure that all of these options are available to you and ready to use.

Your Message

A strong brand will consist of a logo that gets your message across quickly. Whether it be by visuals, your name or straplines, it’s imperative that your logo speaks about you instantly so your target market knows exactly what your business is about. A professional design team have the creative experience to ensure your message is portrayed in the right way.

Cost

Just because you’re a start up, don’t think your business doesn’t deserve a mind blowing brand. From day one your business deserves to become known locally or globally and you deserve a brand that will help represent you. We see it too many times that small businesses think a professional logo is only for large companies but we understand why… they think it will cost them an arm and a leg! What probably don’t realise is that there are lots of affordable options out there and it really just takes a little time and research.

So what have we learnt?

Designing a logo isn’t just about colours, icons and fonts, it’s about understanding the messages that your business wants to send and reflecting them in a visual way. Professional designers have the experience and creativity to help you on your journey, so it’s well worth getting in touch and having a chat about it from the outset.

If you’re at the point of starting up your own business and you need help with your branding, give us a call today and we’ll be happy to have a chat with no strings attached!

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