We get it, video is not something high on your list of priorities right now. Tax returns, invoices, generating sales, client meetings… there is always something that comes higher up the list than marketing it seems.
But if you’re struggling to make sense of video and why you should take it seriously, perhaps it’s worth looking at the evidence.
Granted, social media in all its various guises is not an exact science. We all know it works for some people, but you’ve never quite managed to hit the sweet spot.
We have gathered up the statistics that will help you see digital in a new light. We’re not saying eliminate images and links from your Facebook newsfeed, but by weaving more video into your social tapestry, you’ll start to see your digital efforts lift off the ground.
So what can you learn from these findings?
Be ready to get found:
If video receives 8 billion views a day, that means at least one of those views will be for you. And if you’re looking to increase engagement (like most of us are!), then Facebook Video is the way forward, receiving an average engagement rate of 5.23% compared to 4.4% for image posts and 3.9% for links. Even if you’re not bothered about Facebook, you should know that videos are retweeted six times more than images. And what is so great about video? It’s that, unlike an advert, people are looking for them for entertainment, to understand something like 86% of YouTube viewers. Video is also a valuable news channel for 18% of adults in the US, so if your company is knowledge-based, creating some insightful content people will search for.
Be ready to engage:
Video is a lovely addition to email that editors allow you to drop into your template. Using video in email can increase your click-through rate by 300%, so it’s worth a shot. But don’t forget to tell people you’ve got a great video to show them in your subject line.
Be ready to convert:
Yet, for all the fun and intrigue created by social media and video, what fascinates you even more is an increase to your bottom line. Therefore, adding a video to your landing page should be your number one priority to increase conversions by up to 80%. Just seeing your video will make 64% of people more ready to buy from your website. But don’t forget to optimise for mobile, since 93% of Twitter video views happen on a mobile device.