In recent months, the demise of organic Facebook posting has been more prevalent than ever and shows no sign of letting up.
The fail-safe methods we have relied on no longer give us confidence. Using pictures, quotes in a stunning graphic and links to blog posts are not bringing any reward. Now the only recourse we have left is to treat our Facebook page as a TV channel.
So you know, Facebook is prioritising Facebook Live content over other forms of video. You definitely want to get in on the action.
We have compiled some ideas to get you going with your own business so you can start to draft a Facebook TV schedule that will keep your audience hooked.
Tell people your news and updates through a Facebook Live video and get instant feedback. You could even sum up your industry’s latest developments and field your audience’s live reactions.
How about a video taking the latest happenings in your industry and adding your opinions? Take three colleagues who are in the know and give them a current topic to discuss, just like you see on Match of the Day.
Take some books or products used in your field of expertise, review them on camera with your colleagues and get their insights.
If your business makes delicious foodie items, come up with a challenge for you and your colleagues to make a recipe that includes your product, then get an influencer to be the judge.
The Clothes Show
If you make or sell clothes, find a couple of people to create an outfit with your clothing range and get a vote going to see who the winner is.
Find someone in your industry who is well-known and knowledgeable, then interview them live. What’s more, you can incorporate a live Q & A with your Facebook audience.
Show off your product with a live demo, whether that is a useful storage device, an exercise regime or a recipe.
Like Top of the Pops, you can choose something to rate (other than music) and count down from ten to one.
Take the camera, and with your resident roving reporter, film a tour of your workplace. Seek out the unique and individual stories about your business people may not know and that you’ve never thought to tell.
Do you ever use these ideas? What other TV concepts do you employ in your video marketing?