We regularly work with startups and growing businesses and we are almost always asked “Which social media channels are best for my business?”.
After advising many businesses about this over the past few years, we thought it was about time that we gave you some helpful hints and created a handy video guide to the top channels and how they can work for you.
So if your business is just starting up or you think it’s time to improve your company’s online presence, below are some Bold Tips together with our video that gives some useful guidance on how to get the most from social media.
TIP 1: Do your research on each social media platform to determine which channel will work best for your business. Does your company sell products? If so perhaps Instagram, Pinterest and Facebook would be best for you. If you’re going to share industry related news and opinions you might want to look in to using LinkedIn or Twitter.
TIP 2: Start off with a maximum of 2 social media accounts. Social media can be time demanding so it’s best to perfect 2 accounts rather than fail with 6.
TIP 3: Create a content marketing strategy and plan and make sure you or your workforce stick to it. Working with a plan will save time in the longterm and will help you to become more efficient.
Enjoy! And if we can be of help to your business, why not get in touch?